Prasetio, A. B., Aboobaider, B. bin M., & Ahmad, A. bin. (2025). Predicting Customer Conversion in Digital Marketing: Analyzing the Impact of Engagement Metrics Using Logistic Regression, Decision Trees, and Random Forests. Journal of Digital Market and Digital Currency, 2(2), 181–204. https://doi.org/10.47738/jdmdc.v2i2.34