This issue is available online during September 2024 for the regular issue of September 2024. All articles in this issue (5 original research articles) were authored/co-authored by 12 authors from 4 countries (United States, Indonesia, Saudi Arabia, and Pakistan).
DOI: https://doi.org/10.47738/jdmdc.v1i2
Published: 2024-09-01
Articles
📄 Evaluating Behavioral Intention and Financial Stability in Cryptocurrency Exchange App: Analyzing System Quality, Perceived Trust, and Digital Currency
👤 Akhila Reddy Yadulla, Geeta Sandeep Nadella, Mohan Harish Maturi, Hari Gonaygunta
📄 Comparative Analysis of Ensemble Learning Techniques for Purchase Prediction in Digital Promotion through Social Network Advertising
👤 Andhika Rafi Hananto, Bhavana Srinivasan
📄 Modeling the Impact of Holidays and Events on Retail Demand Forecasting in Online Marketing Campaigns using Intervention Analysis
👤 Jeffri Prayitno Bangkit Saputra, Aayush Kumar
📄 Temporal Patterns in User Conversions: Investigating the Impact of Ad Scheduling in Digital Marketing
👤 Satrya Fajri Pratama, Dwi Sugianto
📄 Customer Segmentation and Targeted Retail Pricing in Digital Advertising using Gaussian Mixture Models for Maximizing Gross Income
👤 Taqwa Hariguna, Shih Chih Chen