Focus and Scope
One of the current hot topics in science and the digital economy is digital markets and digital currencies: how can digital platforms, online markets, and digital financial instruments be designed and utilized in a more transparent, efficient, and accountable manner? Digital technologies are reshaping how products, services, and financial value are created and exchanged, yet many challenges remain related to trust, regulation, security, and market dynamics. Enhancing the transparency of digital transactions, market mechanisms, and data-driven decision processes is essential to ensure sustainable growth and responsible innovation in the digital economy.
The Journal of Digital Market and Digital Currency provides a forum for publishing scholarly research on theoretical, methodological, and applied aspects of digital marketing, digital markets, and digital financial systems. The journal welcomes contributions that examine technological, economic, and regulatory perspectives, as well as studies addressing practical implementations and real-world impacts.
The journal is a forum for the exchange of research findings, analysis, information, and knowledge in areas that include, but are not limited to:
Digital Marketing – The journal encourages research on online consumer behavior, digital marketing strategies, platform-based marketing, and data-driven marketing practices.
Digital Currencies – The journal supports research on digital currency systems, electronic payments, monetary models, and their economic and societal implications.
Blockchain and Cryptocurrency Applications – The journal invites research on blockchain-based financial systems, cryptocurrency ecosystems, and their adoption, governance, and regulation.
Financial Technology Innovations – The journal welcomes studies on emerging financial technologies, digital payment solutions, and innovative business models in the financial sector.