Focus and Scope
One of the current hot topics in science and the digital economy is digital markets and digital currencies: how can digital platforms, online markets, and digital financial instruments be designed and utilized in a more transparent, efficient, and accountable manner? Digital technologies are reshaping how products, services, and financial value are created and exchanged, yet many challenges remain related to trust, regulation, security, and market dynamics. Enhancing the transparency of digital transactions, market mechanisms, and data-driven decision processes is essential to ensure sustainable growth and responsible innovation in the digital economy.
The Journal of Digital Market and Digital Currency provides a forum for publishing scholarly research on theoretical, methodological, and applied aspects of digital marketing, digital markets, and digital financial systems. The journal welcomes contributions that examine technological, economic, and regulatory perspectives, as well as studies addressing practical implementations and real-world impacts.
Journal of Digital Market and Digital Currency is a forum for the exchange of research findings, analysis, information, and knowledge in areas that include, but are not limited to:
Digital Marketing – Journal of Digital Market and Digital Currency encourages research on algorithmic marketing, privacy-preserving personalization, cookieless marketing ecosystems, customer data platforms, attribution modelling, generative artificial intelligence for marketing, immersive digital experiences, and ethical frameworks for data-driven marketing.
Digital Currencies – Journal of Digital Market and Digital Currency promotes research on programmable money, central bank digital currency (CBDC) architectures, cross-border payment interoperability, offline digital payment systems, stablecoin ecosystems, monetary sovereignty, digital currency governance, and the implications of emerging monetary infrastructures.
Blockchain and Cryptocurrency Applications – Journal of Digital Market and Digital Currency invites research on decentralized autonomous organizations (DAOs), decentralized identity (DID), zero-knowledge proof applications, blockchain interoperability, real-world asset (RWA) tokenization, oracle networks, blockchain scalability, decentralized physical infrastructure networks (DePIN), and governance models for blockchain-based ecosystems.
Fintech Innovations – Journal of Digital Market and Digital Currency welcomes research on embedded finance, Banking-as-a-Service (BaaS), programmable finance, decentralized finance (DeFi) integration, explainable artificial intelligence for financial decision-making, financial digital twins, quantum-resistant financial security, autonomous financial agents, green fintech, and next-generation financial infrastructure.