This issue is available online during December 2024 for the regular issue of December 2024. All articles in this issue (5 original research articles) were authored/co-authored by 6 authors from 5 countries (South Korea, Indonesia, Thailand, United Kingdom, and Pakistan).
DOI: https://doi.org/10.47738/jdmdc.v1i3
Published: 2024-12-01
Articles
📄 Segmenting Walmart Customers for Personalized Marketing Strategies Using MiniBatchKMeans Clustering and Decision Trees: An Analysis of Purchasing Behavior
👤 Agung Dharmawan Buchdadi
📄 Predicting Ad Click-Through Rates in Digital Marketing with Support Vector Machines
👤 Thosporn Sangsawang
📄 Optimizing Publisher Revenue in Digital Marketing Using Decision Trees and Random Forests
👤 Muhamad Irfan
📄 Analyzing the Determinants of User Satisfaction and Continuous Usage Intention for Digital Banking Platform in Indonesia: A Structural Equation Modeling Approach
👤 Satrya Fajri Pratama
📄 Using K-Means Clustering to Enhance Digital Marketing with Flight Ticket Search Patterns
👤 Husni Teja Sukmana, Lee Kyung Oh