This issue is available online during March 2025 for the regular issue of March 2025. All articles in this issue (5 original research articles) were authored/co-authored by 10 authors from 4 countries (Singapore, Indonesia, Pakistan, and Japan).
DOI: https://doi.org/10.47738/jdmdc.v2i1
Published: 2025-03-01
Articles
📄 Enhancing Customer Satisfaction and Product Quality in E-commerce through Post-Purchase Analysis using Text Mining and Sentiment Analysis Techniques in Digital Marketing
👤 Calvina Izumi, Soeltan Abdul Ghaffar, Wilbert Clarence Setiawan
📄 Evaluating the Effectiveness of Digital Marketing Campaigns through Conversion Rates and Engagement Levels Using ANOVA and Chi-Square Tests
👤 Untung Rahardja, Qurotul Aini
📄 Optimizing Pricing Strategies for Female Fashion Products Using Regression Analysis to Maximize Revenue and Profit in Digital Marketing
👤 Quba Siddique
📄 Predictive Analysis for Optimizing Targeted Marketing Campaigns in Bike-Sharing Systems Using Decision Trees, Random Forests, and Neural Networks
👤 I Gede Agus Krisna Warmayana, Yuichiro Yamashita, Nobuta Oka